![]() Transactional email templates also make it easier to focus on customizations without wasting time developing foundational elements. So, a transactional email template is a pre-built layout that email developers can use to streamline the creation of customized transactional emails for their company or client.īy using a transactional email template, you can ensure that your messages check all the required boxes and share the same look and feel. ![]() Links to relevant tools or web pages related to the transaction (a cancel page, customer service, support, etc.). The basic structure of any transactional email template should include:Ī spot for primary information about why the recipient is receiving this email Not only do they provide people with important information about the product or service they purchased – as well as system messages and alerts – they also help to build trust and provide reassurance about actions taken. Transactional emails are an important part of any organization’s customer service strategy. There are more examples, of course, but this generally describes what we’re talking about here. Password reset email: If someone forgets their password and requests a password reset, they might receive an email with a link to reset their password. It might contain an incentive such as a discount code to encourage them to proceed. Shipping confirmation email: This might be triggered when a customer’s order has been picked up by the shipping carrier.Ībandoned cart email: This type of email would be sent when a customer adds something to their cart but doesn’t complete the purchase. Notification email: Another example might alert the recipient that something about their order, transaction, service request, or something else, has changed recently. Order confirmation email: If someone makes an eCommerce purchase, they might receive an email confirming their purchase that also provides details like an order number, payment method used, and estimated delivery date. Let’s take a look at some examples of transactional emails, for clarity’s sake: ![]() Transactional emails are sent immediately after the user takes an action and provide information related to that action. Secondly, as opposed to marketing messages, which require someone to subscribe or opt in to receive them, transactional emails don’t need permission from the recipient. Transactional emails contain factual, straightforward information and usually don't further a marketing goal or pitch an upsell. These emails differ from promotional emails or marketing emails in two ways. When someone does something on your website, like requesting a password reset or purchasing a product, they’ll receive a transactional email. First things first: transactional emails are automated messages sent to recipients in response to a specific action. ![]()
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